Enhancing Beauty Naturally: Eyelash Serum Market Set for Rapid Growth Owing to Increasing Consumer Focus on Personal Care
Enhancing Beauty Naturally: Eyelash Serum Market Set for Rapid Growth Owing to Increasing Consumer Focus on Personal Care
Blog Article
The eyelash serum market has been gaining significant traction in the past few years owing to the growing popularity of cosmetic products that help enhance natural beauty. Eyelash serum helps stimulate eyelash growth by conditioning the hair follicles and strengthening the lashes from within. Key ingredients in eyelash serums include peptides, vitamins, and minerals that facilitate keratin production for longer, thicker, and fuller eyelashes. Growing preference for minimal makeup looks among millennial consumers has propelled the demand for eyelash serums that offer a mascara-like effect with regular application.
The global eyelash serum market is estimated to be valued at US$ 936.3 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the eyelash serum market are Grande Cosmetics LLC., L'OréalS.A., Skin Research Laboratories, Topix Pharmaceuticals, Inc., e.l.f. Cosmetics, Inc., Shiseido Co.,Ltd., Pacifica Beauty LLC, Athena Cosmetics, Inc., rapidlash, Ardell International Inc., JB LASHES, Replenix, LiLash, Rodan Fields, Obagi Cosmeceuticals LLC., and Estée Lauder Inc.
Key opportunities in the Eyelash Serum Market Trends include the launch of organic and natural eyelash serums devoid of harsh chemicals. Furthermore, collaboration with beauty influencers and introduction of customized eyelash growth kits based on skin and hair type offer promising opportunities.
The global expansion of the eyelash serum market is catalyzed by rising disposable incomes in emerging Asian economies and increasing focus on feminine beauty ideals depicting full, voluminous eyelashes. Manufacturers are also focusing on the Latin American and Middle Eastern markets through tailored marketing strategies and affordable product ranges.
Market Drivers
The primary driver propelling the eyelash serum market is the increasing consumer focus on personal care and beauty regimes. Changing lifestyles and rising awareness about natural cosmetic enhancement products through digital and social media platforms have boosted the popularity of eyelash serums. Furthermore, hectic schedules leave less time for makeup, driving the adoption of eyelash serums that facilitate a well-groomed look with minimal effort.
PEST Analysis
Political: The cosmetic industry is regulated by agencies like FDA in USA and EU Cosmetics Directive in Europe which control the formulation and claims of cosmetic products including eyelash serums. These regulations ensure product safety and fair competition in the market.
Economic: Growing disposable incomes and improving living standards have increased consumer spending on personal care products globally. Consumers are willing to spend more on premium cosmetics promising visible results.
Social: Increased focus on physical appearance and beauty has boosted the demand for products enhancing eyelashes. Social media influencers promoting eyelash serums have made them more popular and mainstream.
Technological: Advanced formulations with ingredients like peptides, vitamins and natural extracts are becoming available. Easy to use brush-on serums and applicators are extending the benefits of lengthening and volumizing mascaras without chemicals or extensions.
Geographical regions of concentration
North America accounts for the largest share of the global eyelash serum market in terms of value due to growing cosmetic expenditures. The USA holds over 40% value share owing to high penetration of beauty products and strong presence of key market players.
Asia Pacific represents the fastest growing regional market for eyelash serums driven by rising living standards, growing millennial population and increasing social media trends in countries like China, India, Japan and South Korea. Rapid expansion of retail channels and digital influence are fueling higher adoption.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191) Report this page